Cornerstone brings to each Overseas Sales project a broad set of capabilities to research, analyze, and make recommendations on viable sales and distribution strategies of which clients may pursue to get immediate traction in targeted overseas markets.
We normally adopt a phased approach to advising on overseas sales, which allows clients an opportunity to review and sign-off on the results of each phase before proceeding to the subsequent phase.
Although overseas sales objectives understandably vary client to client, Cornerstone essentially supports clients in their efforts to answer (and then act on) 3 types of questions:
- Where are there overseas markets that we can compete in?
- What tangible and intangible challenges are we likely to encounter and how can we navigate them to meet our objectives?
- What efforts should we pursue to get enhanced visibility into targeted overseas markets?
Staightforward questions, but answers can cut across many disciplines, including: import/export, currency, logistics, partners search, and sales and marketing strategy. Cornerstone's recommendations are summarized in a detailed deliverable ‘report’, which is formally presented to the client in their offices - scheduled at the end of each phase of the project.
If you are interested in seeing how we would approach your organization's efforts to pursue overseas markets, please contact us.